Snow Alcohol Pure is smooth and has an exquisite taste that adds a Little Mischief and a lot of fun to your drink. White Mischief vodka is India's largest selling vodka with about 48% market share in the regular vodka segment. It appeals to the youth and is positioned as a young. fun and flirty brand. Its taste profile is structured. elegant and balanced. with a subtle sweetness. velvety rich mouthfeel and smooth. clean finish.